10Ten Feet Under or 10FTU is an up and coming company run by renowned bass angler Ken Iyobe from Japan. With years of experience and success in the smallmouth bass scene, Ken has used his expertise to develop and manufacture his own lures. 10FTU lures are made in Japan and combine subtle Japanese design with high practicality. Each individual lure is made with great care and is characterized by outstanding quality. In addition, the company places great emphasis on environmentally friendly manufacturing processes in order to protect nature. 10Ten Feet Under strives to provide anglers worldwide with innovative lures that are both aesthetically pleasing and high performance.